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Women’s Strength at PURELEI: Get to Know Alisa
Interview
Iris Hörner
Courage, Passion, and Community – Alisa on Her Vision for PURELEI and Female Empowerment
For International Women’s Day, we’re speaking with inspiring women from the PURELEI team. Today, Alisa, co-founder of the company, gives us insight into her journey – from founding PURELEI to navigating the challenges of balancing career and motherhood. A conversation about passion, growth, and the power of pushing beyond your limits. Get inspired!
Introduce yourself – who are you and what do you do at PURELEI?
Aloha, I’m Alisa, co-founder of PURELEI. We founded PURELEI in 2016, but what have I been doing since then? I think I’ve taken on almost every role at PURELEI, and now I continue to be deeply involved in the brand, driving things forward. That’s what truly matters to me.
What inspires you the most every day?
Since becoming a mom, my children inspire me every day. Also, the people I surround myself with—at work, at PURELEI, and in my personal life. They give me new perspectives, allowing me to learn a little more every day and become a better version of myself. I believe that if you actively seek inspiration, you can find it everywhere in your daily life.
How do you want to inspire other women?
I want to inspire other women to be brave. To take risks means having the courage to do something without knowing the outcome. For me, that moment was when I found out I was going to be a mother. At the same time, PURELEI was my first “baby,” and I had to find a way to balance both. I had to be truly brave to embrace that challenge, and it has worked well for me. I want to encourage other women to hold onto their dreams, fight for them, and find ways to combine them with other aspects of life.
Which woman has influenced or inspired you the most?
A big part of this comes from my mother and the values she instilled in me as a child. I’m realizing more and more how similar I am to her. But also, everyday encounters inspire me. I meet women and think, "Wow, how exciting! You know so much, and I want to learn from you." Women who take risks and step out of their comfort zones inspire me the most.
What is your superpower?
My superpower is my enthusiasm—both for my own passions and for inspiring others through them. When I talk about topics close to my heart, I can pass that enthusiasm on.
What does International Women’s Day mean to you?
There are a lot of historical aspects behind it that are super important and relevant. But for me personally, it’s not just about that one day—it’s about raising awareness throughout the entire month. At PURELEI, we live by these values every day. Our team is 80% women, empowering and uplifting each other. That’s why we don’t limit these discussions to just one day a year—we live them and share them with the world. Still, I think it’s great that this day exists. It has relevance and importance because it helps focus extra attention on these issues.
What does empowerment mean to you?
To me, empowerment means living it in daily life. It starts with the smallest things and extends to bigger challenges. It’s about having people around you who encourage you, challenge you, and help you grow—people who push you to be brave and take risks.
What do friendships between women mean to you?
A sense of calm and flexibility. I have friendships that have lasted for years, and that doesn’t mean we have to talk every day or even every week. Some of my closest friends live far away, and we don’t always see each other often. But when we do, it feels like we just met last week. These friendships are so valuable to me because they know my entire life story—I don’t have to start from scratch. I believe there’s something special about female friendships—a deep connection that becomes even more meaningful over time. The older I get, the more I appreciate these long-standing friendships built on genuine closeness and trust.
How do you define female strength?
Taking risks, being brave, even when you don’t know how things will turn out. Encouraging others, empowering them, and doing all of this with a sense of flexibility. You don’t always need a perfect plan. Sometimes, you just have to take a leap, trust yourself, and focus on the positive outcomes along the way.
What does “Together, We Grow” mean to you?
Being together, challenging each other, and growing together. Maybe making the wrong decision sometimes, but learning from it. When you do this within a supportive group—especially among women—it strengthens everyone. That’s what Together, We Grow is all about.
Mahina Club EmpowHER Edition – Designed by Alisa
For International Women’s Day, we are launching the new EmpowHER Edition, designed by PURELEI co-founder Alisa. This collection makes a bold statement for female strength and solidarity—the perfect gift to honor the special women in your life.
The EmpowHer Edition celebrates the strength, unity, unique stories, and diversity of women. Inspired by the Hawaiian Plumeria, this special Mahina Club Edition for International Women’s Day symbolizes growth, renewal, and transformation—just like every woman’s individual journey.
The Plumeria represents beauty, resilience, and new beginnings. It serves as a reminder that self-care and healing are essential steps toward personal growth.
Discover the Mahina Club EmpowHER Edition now and explore more pieces from the collection, such as the EmpowHER Earrings, die Empowerment Earrings, die Unity Earrings, die EmpowHER Brooch, das EmpowHER Bracelet oder den EmpowHER Charm.
Let yourself be inspired to embrace your inner strength and walk your own path with confidence and grace.
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