To date, we've donated more than €318,000 to environmental organizations and international charities.

In recent years, we've increasingly supported organizations in Hawaii – the place that inspires us every day.
We support projects and initiatives that work locally for the community, culture and nature of the islands.

Since around 75% of our team are women, supporting women means a lot to us.
Every year, we mark International Women's Day with a donation campaign to strengthen the role of women – for more equality, self-determination and opportunity worldwide.

In 2024, we set a special example with our internal initiative “Sharing is Caring”:
Every month, one department at PURELEI got to donate €500 to a charitable organization of its choice.
Through this initiative, we were able to support various national and international organizations throughout the year, chosen from the perspective of the teams and the causes close to their hearts.

Whether it's bushfires in Australia, earthquakes in Syria and Turkey, the fire on Maui or oil spills on Mauritius – we get involved to support people in need.
We're proud to have contributed to various crisis relief efforts around the world, and we'll continue to help wherever help is needed in the future.

Want to learn even more about PURELEI? Discover exciting stories, behind-the-scenes insights, the causes close to our hearts, plus inspiration and tips all about your jewelry on our blog.