Collections
808 Collection
Curated by PURELEI’s Creative Director Joe Hanshaw of gender-neutral staples, the 808 collection takes its name from the Hawaiian area code and has the All for One and One for All spirit. With its clean edgy style that can be worn across all walks of life. Simply put this collection is for him, for her, for you.
Alisa’s Favorites
With its unique nature, the friendly people and the Aloha Spirit, Hawaii has enchanted PURELEI Co-Founder Alisa from the first moment. Since a semester abroad in Hawaii she carries the Aloha Spirit in her heart and has founded PURELEI to share this unique attitude towards life with you and the world. She has compiled her absolute favorite pieces for you, which trigger aloha feelings every time she wears them. Have fun and let Alisa's favorite waterproof jewelry inspire you to create new styles with aloha vibes.
Skin barrier
Strengthen and support your skin barrier: A healthy skin barrier protects against external influences, regulates skin moisture levels, and promotes a healthy complexion. Explore PURELEI BEAUTY products that strengthen and regenerate your skin barrier while providing long-lasting hydration. Look forward to a velvety soft skin and a fresh, natural glow.
Stockholm Style
In recent years, the Stockholm Style has evolved into a unique fashion trend that has garnered attention worldwide. Characterized by Scandinavian elegance and minimalist design, this style embodies the essence of Stockholm Fashion Week and the quintessence of Scandi-Style. For a long time now, Sweden's capital has been one of the most style-defining cities in Europe.
World Womens Day Kollektion
Entdecke die World Women's Day Collection mit Schmuckstücken, die Frauen aus allen Lebensbereichen feiern und verbinden und zu gegenseitiger Unterstützung, Stärke und Unabhängigkeit inspirieren. Setze ein Statement mit der EmpowHer Halskette und zeige Deine eigene Stärke oder Deine Unterstützung von Frauen für Frauen.