Bestseller
Collections
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6 Days of Joy
Your box, your style: personalise the Six Days of Joy box. Choose four charms to style the included Maikai charm necklace and the Charming earrings. Get the 6 products with a beautiful gift box at an unbeatable price. Also perfect...
808 Collection
Curated by PURELEI’s Creative Director Joe Hanshaw of gender-neutral staples, the 808 collection takes its name from the Hawaiian area code and has the All for One and One for All spirit. With its clean edgy style that can be...
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Accessories
Complete your style with our accessories that match your favorite PURELEI jewelry.
Adjustable Rings
Entdecke die Welt der verstellbaren PURELEI Ringe und erlebe Komfort und Vielseitigkeit, die Dir größenverstellbare Ringe bieten können. Diese Schmuckstücke sind nicht nur ein stylisches Accessoire, sondern auch die ideale Lösung für all jene, die Wert auf eine perfekte Passform...
Advent Calendar 2024
The countdown to the festive season 2024 has begun! Get the limited edition of Germany's most popular decorative Advent calendar now!
Alisa’s Favorites
With its unique nature, the friendly people and the Aloha Spirit, Hawaii has enchanted PURELEI Co-Founder Alisa from the first moment. Since a semester abroad in Hawaii she carries the Aloha Spirit in her heart and has founded PURELEI to...
Angel Numbers Collection
Entdecke unsere Angel Numbers Schmuckkollektion, die von den mystischen Engelszahlen inspiriert ist. Wähle aus vier Zahlenkombinationen. Perfekt als Geschenk oder Alltags-Statement. Spüre die universelle Bedeutung der Angel Numbers mit jedem Schmuckstück.
Anklets
Shop waterproof anklets at PURELEI, perfect for a day at the beach. Shop our ankle jewelry.
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Bags
Whether yoga bags, jute bags or statement bags: Discover our must-have bags and live Aloha with us.
Basic Collection
Looking for casual jewelry pieces that match both patterns and neutrals? Shop our Basic Collection
Basic Earrings
If you prefer a more understated look, these earrings are exactly what you're looking for. Explore our wide range of simple earrings that you can effortlessly wear every day with any outfit – naturally waterproof, durable, and inspired by Hawaii....
Beach Accessories
Shop trendy accessories that are a must for summer and the beach. Inspired by Hawaii, we have all the beach accessories you need, from beach towels and sunglasses to bucket hats. Start exploring now, and let the summer begin.
Beach towels with Aloha vibes
Discover now our range of beach towels for your vacation - the perfect companions for relaxed days by the sea or pool.
Bestseller
Explore PURELEI's best-selling jewelry pieces inspired by Hawaii. Shop for necklaces, bracelets, earrings and more.
Bicolor Styles
Try something new, try bicolor jewelry styles! The mixed-color styles add more dimension to your look and offer you even more styling opportunities.
Birthstone Charms
Discover our 12 Birthstone Charms and find out which birthstone belongs to you. Personalize your look with these gemstones and feel their energy.
Birthstones
Entdecke die 12 Birthstone Charms und finde heraus, welcher Geburtsstein zu Dir gehört. Personalisiere Deinen Look mit den Edelsteinen und spüre ihre Kraft.
Blessed & Heavenly Collection
The exclusive designs are elegant and perfect for autumn.
Boho Collection
Explore jewelry pieces that infuse Boho vibes into any outfit with their summery design.
Bracelets
Whether you're looking for basics or want to step up your jewelry game ... Shop our bracelets and discover your favorites.
Bridal jewelry
Choose pieces of jewelry from this collection that perfectly match your wedding look. Whether for the registry office, the church wedding or the party afterwards, find your individual style at PURELEI.
Butterfly Collection
Discover our favorite jewelry picks for an Aloha-filled summer. Shop now
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Charm Necklaces
Design your jewelry layerings individually with our charm necklaces and always create new looks to match your outfits.
Charms
We have simplified your selection: Click on any letter, to be able to choose there from A-Z.
Choker
Entdecke alle Choker von PURELEI auf einen Blick und kreiere aufregende Layering Looks.
Classic jewelry
Discover PURELEI jewelry pieces in classic designs. Your elegant companions for weddings and celebrations of all kinds. Shop waterproof pieces now for timeless looks.
Clothing
Soft textiles and casual styles - cozy garments for your everyday adventures. Live Aloha with us!
Colorful earrings
Colorful earrings in various colors and styles are the perfect choice to complement your everyday or party look. Discover now.
Communion and confirmation jewelry
Jewelry that reminds us of certain moments and was given to us by loved ones holds a special place in our hearts. Explore jewelry that is perfect as a gift for Communion and Confirmation.
Creator Collection
This collection of exclusive jewelry pieces was created through collaboration with renowned creators who infused their individual touch into these unique jewelry pieces. Ready to be newly discovered and rediscovered.
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Decoration
Redesign your everyday life and shop our decoration & home accessories, filled with Aloha vibes. Discover now!
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Earcuffs
Ear cuffs are the latest fashion trend and update your wardrobe with new season styles & Aloha.
Earrings
Discover accessories that you'll enjoy for a long time and live Aloha with us. Shop PURELEI earrings now!
Earrings with Gemstones
Want a bit of sparkle? Whether elegant hoops or small studs, discover all our earrings with stones that complete your outfits with their shine. Whether for everyday wear or a festive occasion, at PURELEI, you'll find pieces that match your...
Engagement
Discover versatile engagement gifts now. The collection includes elegant and timeless pieces, perfect as a token of affection for the future bride and groom.
Engravable Collection
Make It Personal Design your very own jewelry pieces now!
Eternal Collection
A tribute to the infinite beauty of life: The Eternal Collection.
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Fairytale Collection x Nadine Breaty
Meet the Fairytale Collection in cooperation with TikTok creator Nadine Breaty. Discover enchanting jewelry pieces with vintage vibes.
Festival Collection
Discover waterproof jewelry that matches your festival outfit perfectly! Shop the Festival Collection.
Flower Collection
Get spring feelings all year round with waterproof jewelry pieces in enchanting floral designs. Shop now!
Forever Graceful Collection
Discover the new Forever Graceful Collection by Liz Kaeber. The perfect addition to your jewelry collection.
Fusion Collection
Create elegant jewelry combinations with mixed-metals in gold and silver and elevate your outfit with the bicolor trend.
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Gemstones & Zirconia
Let your look shine: Discover all our jewelry embellished with gemstones.
Gift Card
Send Aloha vibes with our gift cards and have the lovingly designed vouchers delivered to you via post or email.
Gifting
Giving gifts can be so easy! Discover our large selection of gift ideas and surprise your loved ones with joy and Aloha.
Gifts for Me & You
Find the perfect present for your sweetheart, or the person who should be your sweetheart, with our gift ideas.
Gifts for Men
Make your brother, partner, friend or father happy with our gift ideas and show him the Aloha Way of Life.
Gifts for your best friend
Show your best friend how much they mean to you with our gift ideas.
Gifts for your Mom
Discover numerous gift ideas for your mom. Make your mom happy with our jewelry that will always remind her of you.
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Hair accessories
Discover our wide range of hair accessories and bring your outfit to a new level. Hair accessories for every season.
Handyketten
Entdecke bunte Handyketten mit Perlen inspiriert von Hawaii für eine extra Portion Aloha im Alltag.
Healing Stones
Entdecke die Schmuckstücke der Healing Stones Collection mit echten Edelsteinen wie Amethyst, Rosenquarz und Aventurin und strahle Positivität aus. Shoppe dazu die passenden Herbst-Styles der Lifestyle Collection.
Hearts
Entdecke eine vielfältige Auswahl an zeitlosem Schmuck mit Herzen. Diese Kollektion bietet zauberhafte Möglichkeiten, Liebe und Zuneigung auszudrücken. Mit langlebigem, robustem und wasserfestem Edelstahl und mit einem kreativen Design wird jeder Moment zu etwas Besonderem.
Holiday Glam Collection
Entdecke die Holiday Glam Collection und shoppe funkelnde Schmuckstücke für besondere Anlässen. Wasserfest und inspiriert von Hawaii.
Home Produkte
Mache Dein Zuhause zu Deinem Happy Place und entdecke weiche Handtücher, Deko-Artikel und mehr Home Accessoires inspiriert von Hawaii.
Hoodies
Unisex Hoodies, die den Aloha-Vibe in die Welt hinaustragen. Mit den Nachhaltigkeitssiegeln GOTS und Oeko-Tex zertifiziert.
Hoops und Drops
Elevate your style with trendy hoops and drop earrings – shop here now.
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Inspired By Hawaii
Experience the Aloha way of life with us! Each piece in this collection pays homage to the unique beauty of Hawaii and takes you on an unforgettable journey. Our carefully selected jewelry and accessories add an extra touch of Aloha...
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Jean Jackets & T-shirts
Weiche Textilien und lässige Styles – T-Shirts für Deine Abenteuer im Alltag. Lebe Aloha mit uns!
Jewelry
Waterproof jewelry inspired by Hawaii. Perfect for layering. Discover now the wide range of high quality styles.
Jewelry for Baptism
Discover jewelry for the baptism that keeps the memory of this special day. You can read more about baptism at the end of the collection.
Jewelry for bridesmaids
Are you looking for jewelry to perfectly complete your bridesmaid look? Shop waterproof, elegant jewelry designs that will make you shine any time of day.
Jewelry for Graduation
There are hardly any moments as impressive as graduations of any kind, which is why we celebrate them with truly special jewelry.
Jewelry for kids
Discover our selection of kids jewelry, inspired by Hawaii. PURELEI pieces are made from resilient materials, making them waterproof and corrosion-resistant – perfect for the little ones' adventures!
Jewelry for the first day of school
Starting school, the beginning of a new chapter in life. For this remarkable occasion, jewelry is a very special gift. Discover the perfect gift now.
Jewelry storage
Organize and store your jewelry stylishly and practically in our jewelry organizers and jewelry boxes, both at home and when travelling.
Jewelry Trends in Winter
Discover jewelry designs inspired by Hawaii and matching for winter. For extra glitter in your outfit.
Jewelry with Pearls
Waterproof jewelry decorated with pearls – whether it's for a special occasion or your next vacation, pearls are always on trend!
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Ketten mit Anhänger
Entdecke Schmuckstücke wie Ketten, Ohrringe oder Armbänder mit Anhängen inspiriert von Hawaii. Einige Anhänger haben eine Prägung, ein Muster, eine Perle oder einen Anhänger mit glitzernden Steinen. Entdecke Deinen Favoriten.
Ketten mit Steinen
Entdecke PURELEI Ketten mit Steinen. Wir haben eine große Auswahl an Schmuck mit klaren, glitzernden Zirkonia-Steinen oder mit bunten.
Körperpflege & Parfum
Entdecke PURELEI Beauty – hochwertige, vegane und tierversuchsfreie Kosmetik, die Deine Hautpflege-Routine mit Aloha bereichert.
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Last Minute Geschenke
Looking for a last-minute gift? You've come to the right place! Find the perfect gift here, especially when time is short.
Letter Collection
We have simplified your selection: Click on any letter, to be able to choose there from A-Z.
Lifestyle Collection
Discover on-trend clothing for men and women at PURELEI. Shop the new styles now and live Aloha.
Love Collection
Tell your love story with PURELEI jewelry. The Love Collection jewelry pieces make awesome gifts!
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Mahina Club - Jewelry Subscription
Discover PURELEI’s Mahina Club, our monthly jewelry subscription with Aloha feeling for only €25 a month. Available in gold, silver and rose gold.
Mahina Club jewelry layerings
Discover our waterproof jewelry pieces to mix and match with the new Mahina Club jewelry sets and experiment create new styles with Aloha vibes.
Mahina Club Products
Here, discover the best-of selection of diverse jewelry sets from past Mahina Club editions, for perfectly matching layering looks.
Muscheln
Das Rauschen des Meeres, die Weite des Horizonts und die natürliche Schönheit exotischer Strände – all diese Elemente scheinen in unserem Schmuck mit Muscheln eingefangen zu sein. Insbesondere da Hawaii als Inspiration für die Schmuckstücke dient.
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Necklaces
Browse best-selling necklaces at PURELEI and develop your personal jewelry layering style. Aloha all day every day!
NEW IN
Explore PURELEI's latest jewelry trends. Shop for new collections and the spirit of Aloha.
New Year's Eve
This jewelry collection is ideal for New Year's Eve, to shine at celebrations and parties. Find sparkling pieces of jewelry that add a touch of glamour to your outfit so that you can start the new year with a radiant...
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Ohana Collection
Discover the Ohana Collection. Shop jewelry pieces with beautiful sun and turtle designs inspired by Hawaii.
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Passion Collection
Shop the Passion Collection and discover 12 jewelry designs that are perfect for hot layering looks.
Pearl earrings
PURELEI pearl earrings: Discover all our Hawaiian-inspired earrings with pearls. Durable, waterproof and available in gold, silver and rose gold.
Pearl necklace
Discover PURELEI pearl necklaces inspired by the beauty of Hawaii. Perfect your look with our shimmering pearl necklaces and add aloha vibes to your outfit.
Perfume
Floral and earthy, with a hint of citrus. This delicate fragrance transports you to the Hawaiian summer.
Personalizable
Discover customizable jewelry pieces from PURELEI: charms, engravable necklaces, zodiac necklaces and more for your individual styles.
Piercings
High quality piercings with Aloha vibes to accompany you on all your adventures.
Pink Glamour Collection
Discover the new jewelry collection and get yourself eye-catchers with pink stones for glamorous looks.
PURELEI x Alisa
Our co-founder Alisa shows her personal favorites. Discover products from the Lei Collection or stylish hoodies from our Lifestyle Collection.
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Rainbow Love Collection – Presented by Coupleontour
Discover the new design collaboration featuring rainbow-colored jewelry. Shop bracelet sets for yourself and your loved one.
Rings
Shoppe jetzt Ringe im PURELEI Online-Shop & kreiere Deinen individuellen Stacking-Look. Hawaii Feels für jeden Tag.
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Sets
Whether you’re looking for necklace layering looks or ring stackings: Our jewelry sets are long-lasting and designed with Aloha in mind.
Signature Collection
Discover timeless jewelry pieces and shop PURELEI's Signature Collection. Designed with Aloha in mind.
Simple necklaces
Discover the absolute basic must-haves for your Hawaiian-inspired layering look here. Simple necklaces can be combined particularly well with other necklaces. You can play with different chain lengths and put together your perfect layering look.
Skin barrier
Strengthen and support your skin barrier: A healthy skin barrier protects against external influences, regulates skin moisture levels, and promotes a healthy complexion. Explore PURELEI BEAUTY products that strengthen and regenerate your skin barrier while providing long-lasting hydration. Look forward...
Spring Must Haves
Discover jewelry designs suitable for spring and every occasion - inspired by Hawaii.
Spring trends
Discover jewelry designs to suit the spring season and every occasion - inspired by Hawaii. Discover now!
Statement Necklaces
Make a statement with your look! With our statement necklaces, you'll create a special highlight for your outfits and express your personality. Let your creativity flow and combine these statement necklaces with other jewelry pieces for exciting layering styles.
Statement Pieces
Discover Statement Pieces, Festival Styles and more inspired by Hawaii. See Birthday Sale.
Sternzeichen Schmuck
Discover our wide selection of jewelry pieces with zodiac designs and combine them into unique looks that express your personality.
Stockholm Style
In recent years, the Stockholm Style has evolved into a unique fashion trend that has garnered attention worldwide. Characterized by Scandinavian elegance and minimalist design, this style embodies the essence of Stockholm Fashion Week and the quintessence of Scandi-Style. For...
Summer Boutique
Ein Sommer voller Aloha wartet auf Dich! Entdecke die neusten Schmuckstücke und Lifestyle-Pieces für den perfekten Sommer-Look und sichere Dir 20 % off.
Summer Essentials
Entdecke unsere Summer Essentials für Deine Sommer-Looks. Shoppe jetzt trendigen Schmuck und Accessoires und erlebe den Sommer mit PURELEI!
Summer Sale
Discover waterproof jewelry pieces for beach adventures, festivals, weddings, and more. Complete your summer look now with designs inspired by Hawaii.
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Travel Essentials
Pack your suitcase and get ready for unforgettable adventures with our travel essentials and summer must-haves.
Trend Y2K
Y2K fashion is described as being bold, playful, and adds a little bit of nostalgia to any outfit.
Trending Products
Upgrade your outfit with waterproof jewelry trend pieces and create new looks.
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UV protection
The PURELEI BEAUTY must-haves for everyday: Effectively protect your skin from harmful UV rays and premature aging while nourishing it with high-quality ingredients.
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Valentine's Day
Jewelry and accessories for romantic styles - also perfect as a gift.
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Watches
Get to know your new everyday companion, perfect for all your looks: Our PURELEI watches in timeless elegant designs.
Wedding Guests
Shop elegant, waterproof jewelry for the wedding season that will make you shine at all celebrations day and night. Find your perfect jewelry match here.
WIEDERGUT-MACHUNG
Aloha, es tut uns sehr leid, dass uns bei Deiner Bestellung ein Fehler unterlaufen ist. Das möchten wir natürlich wieder gutmachen.
World Womens Day Kollektion
Entdecke die World Women's Day Collection mit Schmuckstücken, die Frauen aus allen Lebensbereichen feiern und verbinden und zu gegenseitiger Unterstützung, Stärke und Unabhängigkeit inspirieren. Setze ein Statement mit der EmpowHer Halskette und zeige Deine eigene Stärke oder Deine Unterstützung von...
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Zodiac Collection
Discover our Zodiac Necklaces and charms and add jewelry with personal meaning to your look.