Collections

6 Days of Joy

Your box, your style: personalise the Six Days of Joy box. Choose four charms to style the included Maikai charm necklace and the Charming earrings. Get the 6 products with a beautiful gift box at an unbeatable price. Also perfect...

808 Collection

Curated by PURELEI’s Creative Director Joe Hanshaw of gender-neutral staples, the 808 collection takes its name from the Hawaiian area code and has the All for One and One for All spirit. With its clean edgy style that can be...

Accessories

Complete your style with our accessories that match your favorite PURELEI jewelry.

Adjustable Rings

Entdecke die Welt der verstellbaren PURELEI Ringe und erlebe Komfort und Vielseitigkeit, die Dir größenverstellbare Ringe bieten können. Diese Schmuckstücke sind nicht nur ein stylisches Accessoire, sondern auch die ideale Lösung für all jene, die Wert auf eine perfekte Passform...

Advent Calendar 2024

The countdown to the festive season 2024 has begun! Get the limited edition of Germany's most popular decorative Advent calendar now!

Alisa’s Favorites

With its unique nature, the friendly people and the Aloha Spirit, Hawaii has enchanted PURELEI Co-Founder Alisa from the first moment. Since a semester abroad in Hawaii she carries the Aloha Spirit in her heart and has founded PURELEI to...

Anklets

Shop waterproof anklets at PURELEI, perfect for a day at the beach. Shop our ankle jewelry.

Bags

Whether yoga bags, jute bags or statement bags: Discover our must-have bags and live Aloha with us.

Barrier Repair Cream - Bundles

Basic Collection

Looking for casual jewelry pieces that match both patterns and neutrals? Shop our Basic Collection

Basic Earrings

If you prefer a more understated look, these earrings are exactly what you're looking for. Explore our wide range of simple earrings that you can effortlessly wear every day with any outfit – naturally waterproof, durable, and inspired by Hawaii....

Beach Accessories

Shop trendy accessories that are a must for summer and the beach. Inspired by Hawaii, we have all the beach accessories you need, from beach towels and sunglasses to bucket hats. Start exploring now, and let the summer begin.

Beach towels with Aloha vibes

Discover now our range of beach towels for your vacation - the perfect companions for relaxed days by the sea or pool.

Beauty

Scoprite PURELEI Beauty - cosmetici di alta qualità, vegani e senza animali, che aggiungono aloha alla vostra routine di cura della pelle.

Beauty Sets

Bestseller

Explore PURELEI's best-selling jewelry pieces inspired by Hawaii. Shop for necklaces, bracelets, earrings and more.

Birthday Edition Pieces

Birthstone Charms

Discover our 12 Birthstone Charms and find out which birthstone belongs to you. Personalize your look with these gemstones and feel their energy.

Birthstones

Entdecke die 12 Birthstone Charms und finde heraus, welcher Geburtsstein zu Dir gehört. Personalisiere Deinen Look mit den Edelsteinen und spüre ihre Kraft.

Blessed & Heavenly Collection

The exclusive designs are elegant and perfect for autumn.

Boho Collection

Explore jewelry pieces that infuse Boho vibes into any outfit with their summery design.

Bracelets

Whether you're looking for basics or want to step up your jewelry game ... Shop our bracelets and discover your favorites.

Bridal jewelry

Choose pieces of jewelry from this collection that perfectly match your wedding look. Whether for the registry office, the church wedding or the party afterwards, find your individual style at PURELEI.

Butterfly Collection

Discover our favorite jewelry picks for an Aloha-filled summer. Shop now

Casa e decoro

Rendete la vostra casa un luogo felice e scoprite morbidi asciugamani, articoli decorativi e altri accessori per la casa ispirati alle Hawaii.

Catene con ciondoli

Scoprite gioielli come collane, orecchini o bracciali con ciondoli ispirati alle Hawaii. Alcuni ciondoli presentano un disegno in rilievo, un motivo, una perla o un ciondolo con pietre scintillanti. Scoprite il vostro preferito.

Catene con pietre

Scoprite le collane PURELEI con pietre. Abbiamo un'ampia scelta di gioielli con pietre cubiche chiare e scintillanti o con pietre colorate.

Catene di telefoni cellulari

Scoprite le colorate collane per cellulari con perline ispirate alle Hawaii per una dose extra di aloha nella vita di tutti i giorni.

Charm Necklaces

Design your jewelry layerings individually with our charm necklaces and always create new looks to match your outfits.

Charms

We have simplified your selection: Click on any letter, to be able to choose there from A-Z.

Choker

Scopri tutti i choker di PURELEI e abbinali, creando dei layering look mozzafiato.

Classic jewelry

Discover PURELEI jewelry pieces in classic designs. Your elegant companions for weddings and celebrations of all kinds. Shop waterproof pieces now for timeless looks.

Clothing

Soft textiles and casual styles - cozy garments for your everyday adventures. Live Aloha with us!

Collezione di numeri angelici

Scopri la nostra collezione di gioielli Angel Numbers, ispirata ai mistici numeri degli angeli. Scegli tra quattro combinazioni di numeri. Perfetto come regalo o come dichiarazione quotidiana. Senti il ​​significato universale dei numeri angelici con ogni gioiello.

Colorful earrings

Colorful earrings in various colors and styles are the perfect choice to complement your everyday or party look. Discover now.

Communion and confirmation jewelry

Jewelry that reminds us of certain moments and was given to us by loved ones holds a special place in our hearts. Explore jewelry that is perfect as a gift for Communion and Confirmation.

Cozze

Scopri la Shell Collection e i suoi gioielli resistenti all'acqua con un design a conchiglia incredibilmente estivo.

Creator Collection

This collection of exclusive jewelry pieces was created through collaboration with renowned creators who infused their individual touch into these unique jewelry pieces. Ready to be newly discovered and rediscovered.

Decoration

Redesign your everyday life and shop our decoration & home accessories, filled with Aloha vibes. Discover now!

Ear Candy

Upgrade your earring game and shop this season's biggest earring trends.

Earcuffs

Ear cuffs are the latest fashion trend and update your wardrobe with new season styles & Aloha.

Earrings

Discover accessories that you'll enjoy for a long time and live Aloha with us. Shop PURELEI earrings now!

Earrings with Gemstones

Want a bit of sparkle? Whether elegant hoops or small studs, discover all our earrings with stones that complete your outfits with their shine. Whether for everyday wear or a festive occasion, at PURELEI, you'll find pieces that match your...

Engagement

Discover versatile engagement gifts now. The collection includes elegant and timeless pieces, perfect as a token of affection for the future bride and groom.

Engravable Collection

Make It Personal Design your very own jewelry pieces now!

Eternal Collection

A tribute to the infinite beauty of life: The Eternal Collection.

Fairytale Collection x Nadine Breaty

Meet the Fairytale Collection in cooperation with TikTok creator Nadine Breaty. Discover enchanting jewelry pieces with vintage vibes.

Fall Trends

Discover the must-haves of the fall season and let us inspire you.

Festival Collection

Discover waterproof jewelry that matches your festival outfit perfectly! Shop the Festival Collection.

Flower Collection

Get spring feelings all year round with waterproof jewelry pieces in enchanting floral designs. Shop now!

Fusion Collection

Create elegant jewelry combinations with mixed-metals in gold and silver and elevate your outfit with the bicolor trend.

Gemstones & Zirconia

Let your look shine: Discover all our jewelry embellished with gemstones.

Gift Card

Send Aloha vibes with our gift cards and have the lovingly designed vouchers delivered to you via post or email.

Gifting

Giving gifts can be so easy! Discover our large selection of gift ideas and surprise your loved ones with joy and Aloha.

Gifts for Me & You

Find the perfect present for your sweetheart, or the person who should be your sweetheart, with our gift ideas.

Gifts for Men

Make your brother, partner, friend or father happy with our gift ideas and show him the Aloha Way of Life.

Gifts for your best friend

Show your best friend how much they mean to you with our gift ideas.

Gifts for your Mom

Discover numerous gift ideas for your mom. Make your mom happy with our jewelry that will always remind her of you.

Gioielli dello zodiaco

Discover our wide selection of jewelry pieces with zodiac designs and combine them into unique looks that express your personality.

Hair accessories

Discover our wide range of hair accessories and bring your outfit to a new level. Hair accessories for every season.

Healing Stones

Entdecke die Schmuckstücke der Healing Stones Collection mit echten Edelsteinen wie Amethyst, Rosenquarz und Aventurin und strahle Positivität aus. Shoppe dazu die passenden Herbst-Styles der Lifestyle Collection.   

Hearts

Entdecke eine vielfältige Auswahl an zeitlosem Schmuck mit Herzen. Diese Kollektion bietet zauberhafte Möglichkeiten, Liebe und Zuneigung auszudrücken. Mit langlebigem, robustem und wasserfestem Edelstahl und mit einem kreativen Design wird jeder Moment zu etwas Besonderem.

Holiday Glam Collection

Scoprite la Holiday Glam Collection e acquistate gioielli scintillanti per le occasioni speciali. Impermeabile e ispirata alle Hawaii.

Hoodies

Capi unisex che portano l'atmosfera Aloha nel mondo. Certificati con i marchi di sostenibilità GOTS e Oeko-Tex.

Hoops und Drops

Elevate your style with trendy hoops and drop earrings – shop here now.

Inspired By Hawaii

Experience the Aloha way of life with us! Each piece in this collection pays homage to the unique beauty of Hawaii and takes you on an unforgettable journey. Our carefully selected jewelry and accessories add an extra touch of Aloha...

Jean Jackets & T-shirts

Weiche Textilien und lässige Styles – T-Shirts für Deine Abenteuer im Alltag. Lebe Aloha mit uns!

Jewelry

Waterproof jewelry inspired by Hawaii. Perfect for layering. Discover now the wide range of high quality styles.

Jewelry for Baptism

Discover jewelry for the baptism that keeps the memory of this special day. You can read more about baptism at the end of the collection.

Jewelry for bridesmaids

Are you looking for jewelry to perfectly complete your bridesmaid look? Shop waterproof, elegant jewelry designs that will make you shine any time of day.

Jewelry for Graduation

There are hardly any moments as impressive as graduations of any kind, which is why we celebrate them with truly special jewelry.

Jewelry for kids

Discover our selection of kids jewelry, inspired by Hawaii. PURELEI pieces are made from resilient materials, making them waterproof and corrosion-resistant – perfect for the little ones' adventures!

Jewelry for the first day of school

Starting school, the beginning of a new chapter in life. For this remarkable occasion, jewelry is a very special gift. Discover the perfect gift now.

Jewelry storage

Organize and store your jewelry stylishly and practically in our jewelry organizers and jewelry boxes, both at home and when travelling.

Jewelry Trends in Winter

Discover jewelry designs inspired by Hawaii and matching for winter. For extra glitter in your outfit.

Jewelry with Pearls

Waterproof jewelry decorated with pearls – whether it's for a special occasion or your next vacation, pearls are always on trend!

Layering Inspiration

Discover jewelry for individual layerings

Letter Collection

We have simplified your selection: Click on any letter, to be able to choose there from A-Z.

Lifestyle Collection

Discover on-trend clothing for men and women at PURELEI. Shop the new styles now and live Aloha.

Lipcare - Bundles

Love Collection

Tell your love story with PURELEI jewelry. The Love Collection jewelry pieces make awesome gifts!

Mahina Club - Jewelry Subscription

Discover PURELEI’s Mahina Club, our monthly jewelry subscription with Aloha feeling for only €25 a month. Available in gold, silver and rose gold.

Mahina Club Flex Abo

Mahina Club jewelry layerings

Discover our waterproof jewelry pieces to mix and match with the new Mahina Club jewelry sets and experiment create new styles with Aloha vibes.

Mahina Club Products

Here, discover the best-of selection of diverse jewelry sets from past Mahina Club editions, for perfectly matching layering looks.

Necklaces

Browse best-selling necklaces at PURELEI and develop your personal jewelry layering style. Aloha all day every day!

NEW IN

Explore PURELEI's latest jewelry trends. Shop for new collections and the spirit of Aloha.

New Year's Eve

This jewelry collection is ideal for New Year's Eve, to shine at celebrations and parties. Find sparkling pieces of jewelry that add a touch of glamour to your outfit so that you can start the new year with a radiant...

Ohana Collection

Discover the Ohana Collection. Shop jewelry pieces with beautiful sun and turtle designs inspired by Hawaii.

Passion Collection

Shop the Passion Collection and discover 12 jewelry designs that are perfect for hot layering looks.

Pearl earrings

PURELEI pearl earrings: Discover all our Hawaiian-inspired earrings with pearls. Durable, waterproof and available in gold, silver and rose gold.

Pearl necklace

Discover PURELEI pearl necklaces inspired by the beauty of Hawaii. Perfect your look with our shimmering pearl necklaces and add aloha vibes to your outfit.

Perfume

Floral and earthy, with a hint of citrus. This delicate fragrance transports you to the Hawaiian summer.

Personalizable

Discover customizable jewelry pieces from PURELEI: charms, engravable necklaces, zodiac necklaces and more for your individual styles.

Piercings

High quality piercings with Aloha vibes to accompany you on all your adventures.

Pink Glamour Collection

Discover the new jewelry collection and get yourself eye-catchers with pink stones for glamorous looks.

PURELEI x Alisa

Our co-founder Alisa shows her personal favorites. Discover products from the Lei Collection or stylish hoodies from our Lifestyle Collection.

Rainbow Love Collection – Presented by Coupleontour

Discover the new design collaboration featuring rainbow-colored jewelry. Shop bracelet sets for yourself and your loved one.

Regali dell'ultimo minuto

Looking for a last-minute gift? You've come to the right place! Find the perfect gift here, especially when time is short.

Rings

Acquista ora gli anelli PURELEI nel nostro shop online e crea le tue combinazioni preferite. Un po' di Hawaii da portare con te ogni giorno.

Sets

Whether you’re looking for necklace layering looks or ring stackings: Our jewelry sets are long-lasting and designed with Aloha in mind.

Signature Collection

Discover timeless jewelry pieces and shop PURELEI's Signature Collection. Designed with Aloha in mind.

Simple necklaces

Discover the absolute basic must-haves for your Hawaiian-inspired layering look here. Simple necklaces can be combined particularly well with other necklaces. You can play with different chain lengths and put together your perfect layering look.

Skin barrier

Strengthen and support your skin barrier: A healthy skin barrier protects against external influences, regulates skin moisture levels, and promotes a healthy complexion. Explore PURELEI BEAUTY products that strengthen and regenerate your skin barrier while providing long-lasting hydration. Look forward...

Sonnenbrillen

Spring Must Haves

Discover jewelry designs suitable for spring and every occasion - inspired by Hawaii.

Spring trends

Discover jewelry designs to suit the spring season and every occasion - inspired by Hawaii. Discover now!

Statement Necklaces

Make a statement with your look! With our statement necklaces, you'll create a special highlight for your outfits and express your personality. Let your creativity flow and combine these statement necklaces with other jewelry pieces for exciting layering styles.

Statement Pieces

Discover Statement Pieces, Festival Styles and more inspired by Hawaii. See Birthday Sale.

Stile Stoccolma

In recent years, the Stockholm Style has evolved into a unique fashion trend that has garnered attention worldwide. Characterized by Scandinavian elegance and minimalist design, this style embodies the essence of Stockholm Fashion Week and the quintessence of Scandi-Style. For...

Stili bicolori

Try something new, try bicolor jewelry styles! The mixed-color styles add more dimension to your look and offer you even more styling opportunities.

Summer Boutique

Ein Sommer voller Aloha wartet auf Dich! Entdecke die neusten Schmuckstücke und Lifestyle-Pieces für den perfekten Sommer-Look und sichere Dir 20 % off.

Summer Essentials

Entdecke unsere Summer Essentials für Deine Sommer-Looks. Shoppe jetzt trendigen Schmuck und Accessoires und erlebe den Sommer mit PURELEI!

Summer Sale

Discover waterproof jewelry pieces for beach adventures, festivals, weddings, and more. Complete your summer look now with designs inspired by Hawaii.

Travel Essentials

Pack your suitcase and get ready for unforgettable adventures with our travel essentials and summer must-haves.

Trend Y2K

Y2K fashion is described as being bold, playful, and adds a little bit of nostalgia to any outfit.

Trending Products

Upgrade your outfit with waterproof jewelry trend pieces and create new looks.

UV protection

The PURELEI BEAUTY must-haves for everyday: Effectively protect your skin from harmful UV rays and premature aging while nourishing it with high-quality ingredients.

Valentine's Day

Jewelry and accessories for romantic styles - also perfect as a gift.

Watches

Get to know your new everyday companion, perfect for all your looks: Our PURELEI watches in timeless elegant designs.

Wedding Guests

Shop elegant, waterproof jewelry for the wedding season that will make you shine at all celebrations day and night. Find your perfect jewelry match here.

WIEDERGUT-MACHUNG

Aloha, es tut uns sehr leid, dass uns bei Deiner Bestellung ein Fehler unterlaufen ist. Das möchten wir natürlich wieder gutmachen.

World Womens Day Kollektion

Entdecke die World Women's Day Collection mit Schmuckstücken, die Frauen aus allen Lebensbereichen feiern und verbinden und zu gegenseitiger Unterstützung, Stärke und Unabhängigkeit inspirieren. Setze ein Statement mit der EmpowHer Halskette und zeige Deine eigene Stärke oder Deine Unterstützung von...

Zodiac Collection

Discover our Zodiac Necklaces and charms and add jewelry with personal meaning to your look.