PURELEI Jewelry Life Cycle

Why our jewelry pieces are made of stainless steel

There are many advantages to choosing stainless steel over other metals. Not only is it affordable, but it’s also guaranteed to last a lifetime – thanks to its scratch-resistant nature. It is our ambition to create and design jewelry pieces that are long-lasting and everyday-proof. We want them to be perfect for sunsets at the beach, traveling or lazy days with your loved ones dreaming of new horizons and adventures. Today, as we're celebrating Plastic Free July, I want to share another great advantage of stainles steel with you: It's 100% recyclable.

Stainless steel objects rarely become waste at the end of their useful life.

Did you know?

Stainless steel is one of the most recycled materials in the world. It is even recycled more than paper or glass. This is also why our jewelry pieces are already made of minimum 80% recycled stainless steel! Statistics like these always motivate me to be even more consequent when it comes to recycling. If we want to leave this planet for future generations, it is important to recycle – correctly!

Obviously, recycling reduces the need for new raw materials and can help us to keep remaining ecosystems intact instead of destroying them by looking for resources. Also, less energy is required, which again is great for our planet's future. Finally, it's one of the best ways for you to have a positive impact on our planet – it's super easy. 

Love Lauri