PURELEI
Essentials
Discover basics that never go out of style
Discover now
02
New: MELTED
VOLCANO
Every piece inspired by Hawaii's volcanic beauty
Discover now
Live Aloah
Waterproof
Stainless steel is an extremely robust and water-resistant material. Thanks to high-quality ion plating, we ensure that the 18K gold-plated pieces of jewelry are also resistant and retain their shine.
Skin-friendly
Stainless steel jewelry is particularly kind to the skin and is considered allergy-friendly.
Suitable for everyday use
PURELEI jewelry is perfect for every day and every occasion. Flexible to combine, the pieces of jewelry give each of your outfits that little bit extra.
Does not stain
Our stainless steel jewelry does not oxidize or rust due to its resistance to air and moisture. No tarnishing, no dark discoloration - our jewelry remains permanently shiny and is extremely easy to care for.
High-quality materials
We focus on quality: our materials are selected to be durable and robust, for long-lasting enjoyment of your jewelry.
Waterproof
Skin-friendly
Suitable for everyday use
Does not stain
High-quality materials
Discover popular
JEWELRY
Discover our
Bestseller
Discover all
Live Aloha
About Purelei
Our brand name PURELEI consists of the two words "pure and lei" and represents the pure attitude towards life and the famous hawaiian flower necklace.
PURELEI stands for designs that tell a personal story, durable materials, exclusive design collaborations and the Aloha way of life. The company was founded in 2016 by Alisa, Freddy and Etienne.
DESIGN INSPIRED BY HAWAII
WATERPROOF & LONGLASTING
Stainless Steel, 18K gold plated
Recycled Packagings
Show more
Discover our
Fine Jewelry
Discover all
