DE PURELEI
DE PURELEI

INSPIRED BY HAWAII

Out now: Discover our jewelry pieces for all who want to carry the ocean with them everywhere they go!

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Live Aloha

About Purelei

DE PURELEI
DE PURELEI

Live Aloha

About Purelei

Our brand name PURELEI consists of the two words "pure and lei" and represents the pure attitude towards life and the famous hawaiian flower necklace.

PURELEI stands for designs that tell a personal story, durable materials, exclusive design collaborations and the Aloha way of life. The company was founded in 2016 by Alisa, Freddy and Etienne.

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Inspired

EYECATCHER FOR SUMMER OUTFITS

New trend pieces that complete your summer look.

DE PURELEI