Goldschmuck

Gold Jewelry

Gold jewelry with Aloha spirit – waterproof, skin-friendly, and durable. All pieces are made of high-quality stainless steel with premium gold plating: no fading, no discoloration – whether in everyday life, at the beach, or during workouts.

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Gold Jewelry

At PURELEI, you'll find a wide selection of gold-plated jewelry – delicate necklaces, classic earrings, bracelets, rings and charms. All pieces are made from skin-friendly, gold-plated stainless steel – waterproof, durable and inspired by the Hawaiian way of life. Perfect worn solo or layered with other PURELEI pieces. If you're looking for real silver jewelry, you'll find it in our Fine Jewelry Collection made of 925 sterling silver.

FAQs: Gold Jewelry at PURELEI

Is this real gold jewelry?

No – PURELEI's gold jewelry is made of high-quality stainless steel with 14K gold plating. That means a long-lasting gold look without the downsides of real gold – waterproof, skin-friendly and easy to care for. If you're looking for fine jewelry, you'll find it in our Fine Jewelry Collection made of recycled 925 sterling silver, handcrafted in Germany.
What does 14K gold plating mean?

14K refers to the gold content of the plating layer on the stainless steel base. This layer creates a warm, high-quality gold look and is especially long-lasting – it doesn't fade or discolor. The skin-friendly stainless steel base also makes the jewelry waterproof and durable for everyday wear.
Which gold jewelry categories are there?

The gold-tone range covers all jewelry categories: necklaces , earrings , rings , bracelets , anklets , charms and sets . All pieces can be combined with other PURELEI gold-tone pieces.
Is PURELEI's gold jewelry waterproof?

Yes. Thanks to the stainless steel base, PURELEI's gold jewelry is waterproof and resistant to sweat and heat – perfect for everyday life, the beach and sports. If you'll be spending a long time in chlorinated water, we recommend taking your jewelry off beforehand to protect the gold plating in the long run.
How do I style PURELEI gold jewelry?

Gold jewelry is wonderful for layering – several necklaces in different lengths, matching earrings and a bracelet . Our gold sets are already perfectly coordinated – the easiest way into the gold jewelry look.
How do I care for gold-plated jewelry?

Clean your gold jewelry every now and then with a soft, dry cloth. Avoid direct contact with perfume, lotions and harsh cleaning products. Store it dry and separately from other jewelry – that way the gold plating stays beautiful for a long time and your jewelry shines like on day one.