Discover the new PURELEI

LIVE ALOHA

Last year, our co-founder Alisa renewed her connection to the magical islands of Hawaii during a trip. She deeply contemplated how to more fully integrate the unique Hawaiian lifestyle—the Aloha Way of Life—into her daily routine and the essence of PURELEI. In this video, Alisa shares her vision with you and offers a glimpse of what to expect in the upcoming chapter.

PURELEI Redefined

Our focus is on what we want PURELEI to embody and what we wish to live out with you:

LIVE PURE

PURELEI represents a pure way of life. Together, we want to relish every pure moment of joy and lightness. We aim to inspire you to be your true self and explore new paths—spontaneously, authentically, purely.

LIVE CONNECTED

Deep, genuine connections enrich and add meaning to our lives. Whether it's friendships, family ties, or casual encounters—each interaction is valuable, contributing to our lives, enriching them, and bringing happiness. PURELEI seeks to create and strengthen such unique connections. We want our community to empower each other, making the world a bit more beautiful together.

LIVE ALOHA

Aloha is the heartbeat that drives us. Hawaii and the Aloha spirit inspire everything we do. "Aloha" is more than a word or greeting—it embodies the Hawaiian way of life. Defined by love, peace, care, and compassion, the Aloha Way of Life signifies deep mutual respect, the pure spirit of community, and the connection between humans and nature. Let's embrace Aloha together and spread this unique lifestyle worldwide. This is what we aim to achieve together with PURELEI.

LIVE ALOHA with PURELEI.

What's New at PURELEI?

PURELEI has matured over the years. We've evolved from playful, colorful designs to a style that reflects our mature, clear, modern, and elegant identity. After months of planning, designing, and organizing, we're excited to unveil the new enhancements. The entire team has poured their hearts into these updates, offering you a new, faster, and more elegant shopping experience. Discover the start of the new PURELEI chapter:

• New Website: We've updated our technology to ensure faster loading times and revamped the navigation.
• New Look & Feel: Look forward to a new visual world that showcases our wonderful designs in a more natural, high-quality, and mature way.
• A Promising Future: We're excited about more thrilling technical advancements (like virtual try-ons), unique experiences with PURELEI, new product categories, and much more—stay tuned.