The PURELEI Advent Calendar 2025 – Presale Starts on May 13!

It’s that time of year again – and we couldn’t be more excited! Our beloved PURELEI Jewelry Advent Calendar is back, and the presale kicks off on May 13, 2025.
This year, we’ve created something truly magical for you: 25 days filled with love, Aloha, and sparkling surprises to make your December unforgettable. Are you ready to feel the anticipation?

SPOILER ALERT: A first Advent Calendar jewelry sneak peek awaits at the end of this post!

 

 

When does the Advent Calendar Presale start?

Mark your calendar: May 13, 2025, our exclusive presale begins! Get ready for 25 days of handpicked jewelry pieces that are more than just beautiful – each one tells a story of love, connection, and meaningful moments, inspired by the 5 Ways of Love.

Why shop the Advent Calendar during Presale?

It’s simple: the best deal is available only during the presale!

• Save € 20: For the first 1,000 orders – early birds get rewarded!
  
  
• Save € 10: For everyone who orders after – while presale lasts.
  
  

Presale Special: Win a trip to Hawaii

Bonus highlight: Your presale purchase enters you into our Hawaii Community Trip Giveaway! Imagine you and your favorite person exploring the breathtaking Hawaiian islands with us, and experiencing the 5 Ways of Love in the most beautiful setting. Learn more about the Hawaii giveaway here.

 

 

What makes the PURELEI Advent Calendar so special?

You’ll enjoy 25 days of uniquely designed jewelry pieces, each inspired by one of the 5 Ways of Love:

• Embracing Beauty: Finding beauty in yourself and the world around you
  
  
• Giving Kindness: Celebrating the joy of giving and the power of kindness
  
  
• Sharing the Aloha Spirit: Spreading warmth, love, and positive energy
  
  
• Celebrating Community: Honoring the strength and connection of togetherness
  
  
• Creating Moments & Memories: Making meaningful moments that last

 

Each piece is:

• Water-resistant & durable – perfect for everyday wear and all your adventures
  
  
• Stylish & meaningful – created to be your go-to jewelry all year round
  
  
• Versatile & timeless – made to match any outfit, any occasion
  
  

You can choose from gold, silver, rosé gold, or our trendy gold & silver mix for a modern bicolor look.

New & exclusive in 2025:
By popular demand, we’re introducing a 14K gold plating, specially developed with the community – a lighter shade of gold, ultra chic and flattering on nearly every skin tone. Want to learn more about the new gold shade? Click here.

What’s inside the PURELEI Advent Calendar 2025?

This year’s Advent Calendar is an entire experience, crafted with love in every detail – from the exclusive jewelry pieces to the elegant coffee table book-style packaging.

Each of the five “books” is dedicated to one of the 5 Ways of Love and contains not only sparkling jewelry but also thoughtful everyday inspirations to uplift your spirit and bring joy to yourself or others.

Here’s a peek at what’s waiting behind the doors:

• 7 necklaces
  
  
• 7 pairs of earrings
  
  
• 5 bracelets
  
  
• 1 adjustable bangle
  
  
• 3 adjustable rings
  
  
• 1 anklet
  
  
• 1 charm
  
  

 

The joy of anticipation starts May 13!

Instead of the regular price of € 199.90, you can grab your calendar during the presale for:

• € 179.90 – save € 20 if you're among the first 1,000 orders
  
  
• € 189.90 – save € 10 while the presale is still on
  
  

Don’t miss out – May 13, 2025 is your day!

Ready to dive into 25 days of Aloha, love, and sparkling surprises? Then circle May 13 on your calendar and get ready for the presale launch. Shop your Jewelry Advent Calendar at the best price – and who knows? You might just be saying Aloha from Hawaii very soon! 

 

SPOILER: JEWELRY SNEAK PEEK