EARLY ACCESS
ADVENT CALENDAR
Be part of our Early Access and get the chance to win a €3.000 Westwing gift card!
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ONLY DURING EARLY ACCESS:
Win a €3.000 Westwing gift card!
ADVENT CALENDAR 2025
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Back soon
Mahina Club
The Mahina Club returns on September 2nd and will be available internationally. This is your chance to rejoin the Club and start fresh with a new subscription.
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5 Ways of Love
What does love mean to you? Discover 5 unique expressions with our Jewelry Advent Calendar.
Find your
INSPIRATION
Exclusive LIMITED Pre-Launch Offer
Shop our past Mahina Club Sets for only 29,90€
As a thank you for your patience, you can now get the latest Mahina Club Sets for the original subscription price instead of €69.90.
GET YOUR SET NOW
August 2025
Birthday Bliss Edition
March 2025
EmpowHER Edition
Outlet Special
Shop 2 products from our Outlet Collection
& get the less expensive one for free!
CODE: 2FOR1OUTLET
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new products
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Live Aloha
About Purelei
Our brand name PURELEI consists of the two words "pure and lei" and represents the pure attitude towards life and the famous hawaiian flower necklace.
PURELEI stands for designs that tell a personal story, durable materials, exclusive design collaborations and the Aloha way of life. The company was founded in 2016 by Alisa, Freddy and Etienne.
DESIGN INSPIRED BY HAWAII
WATERPROOF & LONGLASTING
Stainless Steel, 18K gold plated
Recycled Packagings
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Fine Jewelry
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