
Shop popular
JEWELrY

Become part of the
Mahina Club Community
Discover the new Mahina Club Pure Drop Edition – elegant jewelry inspired by Hawaii. And as a special launch offer you can get 20 % off all subscriptions this month!
Save now
Find your
INSPIRATION

5 Ways of Love
What does love mean to you? Discover 5 unique expressions with our Jewelry Advent Calendar.

Discover our
new products
Discover all
Live Aloha
About Purelei
Our brand name PURELEI consists of the two words "pure and lei" and represents the pure attitude towards life and the famous hawaiian flower necklace.
PURELEI stands for designs that tell a personal story, durable materials, exclusive design collaborations and the Aloha way of life. The company was founded in 2016 by Alisa, Freddy and Etienne.
DESIGN INSPIRED BY HAWAII
WATERPROOF & LONGLASTING
Stainless Steel, 18K gold plated
Recycled Packagings
Show more


Discover our
Fine Jewelry
Discover all