Celebrating 6 years PURELEI

Chiara Lippke
Celebrating 6 years PURELEI


I guess Alisa, Freddy and Etienne couldn't have imagined how much they would achieve when they founded PURELEI six years ago. At the start, it was just the three of them. Now Team PURELEI counts more than 160 people from 17 nationalities, providing the amazing PURELEI community all over Europe with waterproof jewelry and Aloha vibes. Do you want to get to know PURELEI's three founders a bit better? Here are 6 questions with ... 

... Alisa 

  1. What are you most excited about at this time in your life?
    My children. 
  2. How would you describe yourself in a hashtag?
  3. What’s the best advice you’d give your younger self?
    There’s a solution for every problem. 
  4. What is your favorite thing about PURELEI?
    That we’re inspired by Hawaii. 🤍
  5. A song you listen to on repeat?
    Better Now by Post Malone.
  6. Which goal would you like to achieve with PURELEI in the next 6 years?
    To successfully make a new product line available. 

... Freddy 

  1. What’s a superpower you would want? 
  2. How would you define yourself in three words? 
    Creative, erratic, empathetic. 
  3. Best piece of advice you’ve ever received? 
    If you're stuck in business, talk to your customers. They have the answers to your questions.
  4. The best thing that could happen to you today?
    Having dinner with Alisa. 😊 
  5. What is one thing no one knows about you?
    When I watch TikTok videos of athletes (whether I know the athlete or the sport or not) and I see them mastering something incredible, it often brings tears to my eyes!  
  6. What are your plans for PURELEI in the next 6 years?
    Making PURELEI available offline.

... Etienne 

  1. What’s your wake up ritual?
    Get up, wake up my son Marlo, have a cold shower, make breakfast for Marlo and off we go to kindergarten. 
  2. What are three things you can’t live without?
    Family, friends and sports. Talking about things it would be: Barbell with weights, my coffee machine and my face gel that keeps me forever young. 
  3. Dream country to visit?
    New Zealand.
  4. A skill you’re working on mastering?
    Singing without being laughed at. 
  5. If you could switch lives with someone for a day, who would it be?
    Marlo. 😄 Spending a day in kindergarten again, then eating ice cream and going to the playground would be nice. 
  6. Where do you see PURELEI in 6 years?
    We’ll become the most successful D2C brand in Europe.

Celebrating our 6th birthday with our amazing community and PURELEI family makes us so happy. It’s been 6 exciting, adventurous and wonderful years, and we want to send out a big MAHALO to all of you who’ve been with us on this journey. By the way, we are super curious to know for how long you’ve been a part of the PURELEI family, please comment below! 

We can’t wait to see where the next 6 years will take all of us. 



Chiara Lippke


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  • CvP

    Chiara von PURELEI on days ago

    Dankeschön, liebe Laura! Wir freuen uns auch auf alles, was in den nächsten Jahren noch kommen wird. 😍

  • L🌺

    Laura 🌺 on days ago

    Happy Birthday und auf viele weitere Jahre mit euch. 🥳😍

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