JEWELRY PIECES
FASHION & ACCESSORIES
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PARADISE OF PURELEI
PARADISE OF PURELEI
Make this summer unforgettable! Discover all the must-have styles and trend pieces of the season.
Make this summer unforgettable! Discover all the must-have styles and trend pieces of the season.
SOMMER, SONNE, SONNENSCHUTZ!
ABOUT PURELEI
ABOUT PURELEI
Jewelry & lifestyle products inspired by Hawaii - PURELEI stands for designs that tell a personal story, durable materials & the Aloha way of life.
Jewelry & lifestyle products inspired by Hawaii - PURELEI stands for designs that tell a personal story, durable materials & the Aloha way of life.
OUR BESTSELLERS
Summer Must-Haves from PURELEI
Summer is just around the corner, and you are looking for stylish summer must-haves? At PURELEI, you’ve come to the right place. We're known for our Hawaii-inspired, waterproof jewelry, accessories, and PURELEI BEAUTY. Discover the various summer trends and diverse collections with summer essentials to complete your summer look. From jewelry and fashion to sun protection – at PURELEI, you'll find everything for an unforgettable summer. So let’s get started and find your summer essentials now.
Trends and Essentials for Summer
Every season brings new trends and must-haves to enhance your summer. In 2024, we're focusing on Hawaii-inspired designs, whether it's jewelry or our accessories, such as colorful stones and loose summer clothing. Summer must-haves should not only be stylish but also practical, as you want to enjoy the ease of summer, every adventure, and every second of it. Whether you're at the beach, in the city, or at a summer party – with the right essentials, you'll always be perfectly equipped. Get inspired and find the perfect companions for your summer outfits.
Summer Boutique
Our PURELEI Summer Boutique features all the summery designs and must-have pieces that will accompany you on all your adventures and add that certain something to your outfits. New additions include jewelry and fashion pieces that are real eye-catchers with their summery designs featuring colorful stones, unique shapes, and styles. They look especially nice combined with light colors; for example, how about a light blue blouse with a white T-shirt underneath? This way, the designs of the PURELEI Summer Boutique are perfectly showcased. This collection is a must for anyone who loves striking and colorful jewelry designs. Each piece tells a story about summer and adds a special touch to your summer outfit.
Fashion Essentials
In addition to jewelry, the Summer Boutique Collection also offers a selection of clothing and accessories to create the perfect beach look. The fashion essentials include tops like blouses, ideal for casual summer evenings or as beach cover-ups. Discover bottoms with lightweight fabrics and trendy designs, perfect for hot days. Need accessories? We have beach towels in various designs, caps to protect you stylishly from UV rays, and bags for all your beach essentials.
Whether it's summery jewelry or fashion must-haves, the Summer Boutique Collection will accompany you through the summer and perfectly capture the spirit of the season.
Inspired by Hawaii
Experience the Aloha Way of Life! In this collection, you'll find our Best of PURELEI pieces, which have the closest connection to Hawaii and exude extra Aloha vibes. The Inspired by Hawaii Collection brings the vacation feeling directly to your home. These jewelry pieces are inspired by the beauty and charm of Hawaii, so let yourself be enchanted by the nature of Hawaii.
Sunglasses and Eyewear Chains
Protect your eyes in style. Our new sunglasses models are not only practical companions in summer but also fashionable eye-catchers. Discover your favorite model now.
Have you ever experimented with eyewear chains? No? Then it’s time, because matching our sunglasses, you'll find eyewear chains in the shop that elevate your outfits with an additional stylish accessory.
Jewelry with Pearls
Pearl jewelry is a timeless classic and is among this year's summer must-haves. Our collection of pearl jewelry includes necklaces, bracelets, earrings, and rings that will make you shine with their elegance and versatility. You can choose according to your taste, whether as a subtle accessory or a striking eye-catcher – pearls are always a good choice. Pearls also perfectly complement the current Scandi-style trend, completing your outfit.
Anklets
The trend for 2024 – anklets. They are the perfect accessory for the summer. These small eye-catchers add a touch of boho-chic to any outfit and are ideal for beach days or summer festivals. Our anklets come in various designs, from simple to eye-catching with stones, to match your style.
PURELEI Bestsellers
Discover the PURELEI bestsellers now, which are our customers' favorite jewelry pieces. These pieces have proven their quality and unique design and are essential summer must-haves. Our jewelry is made for the summer, as it is crafted from durable materials and is waterproof. They are designed by our design team to be versatile and perfectly fit into your layering styles, ring stackings, and more. From classic necklaces to trendy bracelets – here you will surely find your new favorite piece that you will wear summer after summer.
PURELEI New Arrivals
Stay up-to-date with the PURELEI new arrivals, as we constantly expand our range to present you with the latest trends and designs. Discover the latest jewelry pieces here that will perfectly complement your summer outfit. For more jewelry inspirations, follow us on Instagram and TikTok and never miss a launch again.
PURELEI BEAUTY
Especially important and not to be forgotten in summer – sun protection. This should be an indispensable part of your summer care. No matter where you are, your skin wants to be protected against harmful UV rays. PURELEI BEAUTY offers you sun protection products specifically developed for the face and lips, with a sun protection factor of 50+. Discover the PURELEI BEAUTY skincare routine that suits you and get a radiant complexion.
Your Summer Style
PURELEI offers you a comprehensive selection of summer must-haves that perfectly complement your summer wardrobe and personal style. From jewelry to clothing to sun protection – at PURELEI, you'll find everything you need for the sunny season. Get inspired and make your summer unforgettable with PURELEI.
Summer is just around the corner, and you are looking for stylish summer must-haves? At PURELEI, you’ve come to the right place. We're known for our Hawaii-inspired, waterproof jewelry, accessories, and PURELEI BEAUTY. Discover the various summer trends and diverse collections with summer essentials to complete your summer look. From jewelry and fashion to sun protection – at PURELEI, you'll find everything for an unforgettable summer. So let’s get started and find your summer essentials now.
Trends and Essentials for Summer
Every season brings new trends and must-haves to enhance your summer. In 2024, we're focusing on Hawaii-inspired designs, whether it's jewelry or our accessories, such as colorful stones and loose summer clothing. Summer must-haves should not only be stylish but also practical, as you want to enjoy the ease of summer, every adventure, and every second of it. Whether you're at the beach, in the city, or at a summer party – with the right essentials, you'll always be perfectly equipped. Get inspired and find the perfect companions for your summer outfits.
Summer Boutique
Our PURELEI Summer Boutique features all the summery designs and must-have pieces that will accompany you on all your adventures and add that certain something to your outfits. New additions include jewelry and fashion pieces that are real eye-catchers with their summery designs featuring colorful stones, unique shapes, and styles. They look especially nice combined with light colors; for example, how about a light blue blouse with a white T-shirt underneath? This way, the designs of the PURELEI Summer Boutique are perfectly showcased. This collection is a must for anyone who loves striking and colorful jewelry designs. Each piece tells a story about summer and adds a special touch to your summer outfit.
Fashion Essentials
In addition to jewelry, the Summer Boutique Collection also offers a selection of clothing and accessories to create the perfect beach look. The fashion essentials include tops like blouses, ideal for casual summer evenings or as beach cover-ups. Discover bottoms with lightweight fabrics and trendy designs, perfect for hot days. Need accessories? We have beach towels in various designs, caps to protect you stylishly from UV rays, and bags for all your beach essentials.
Whether it's summery jewelry or fashion must-haves, the Summer Boutique Collection will accompany you through the summer and perfectly capture the spirit of the season.
Inspired by Hawaii
Experience the Aloha Way of Life! In this collection, you'll find our Best of PURELEI pieces, which have the closest connection to Hawaii and exude extra Aloha vibes. The Inspired by Hawaii Collection brings the vacation feeling directly to your home. These jewelry pieces are inspired by the beauty and charm of Hawaii, so let yourself be enchanted by the nature of Hawaii.
Sunglasses and Eyewear Chains
Protect your eyes in style. Our new sunglasses models are not only practical companions in summer but also fashionable eye-catchers. Discover your favorite model now.
Have you ever experimented with eyewear chains? No? Then it’s time, because matching our sunglasses, you'll find eyewear chains in the shop that elevate your outfits with an additional stylish accessory.
Jewelry with Pearls
Pearl jewelry is a timeless classic and is among this year's summer must-haves. Our collection of pearl jewelry includes necklaces, bracelets, earrings, and rings that will make you shine with their elegance and versatility. You can choose according to your taste, whether as a subtle accessory or a striking eye-catcher – pearls are always a good choice. Pearls also perfectly complement the current Scandi-style trend, completing your outfit.
Anklets
The trend for 2024 – anklets. They are the perfect accessory for the summer. These small eye-catchers add a touch of boho-chic to any outfit and are ideal for beach days or summer festivals. Our anklets come in various designs, from simple to eye-catching with stones, to match your style.
PURELEI Bestsellers
Discover the PURELEI bestsellers now, which are our customers' favorite jewelry pieces. These pieces have proven their quality and unique design and are essential summer must-haves. Our jewelry is made for the summer, as it is crafted from durable materials and is waterproof. They are designed by our design team to be versatile and perfectly fit into your layering styles, ring stackings, and more. From classic necklaces to trendy bracelets – here you will surely find your new favorite piece that you will wear summer after summer.
PURELEI New Arrivals
Stay up-to-date with the PURELEI new arrivals, as we constantly expand our range to present you with the latest trends and designs. Discover the latest jewelry pieces here that will perfectly complement your summer outfit. For more jewelry inspirations, follow us on Instagram and TikTok and never miss a launch again.
PURELEI BEAUTY
Especially important and not to be forgotten in summer – sun protection. This should be an indispensable part of your summer care. No matter where you are, your skin wants to be protected against harmful UV rays. PURELEI BEAUTY offers you sun protection products specifically developed for the face and lips, with a sun protection factor of 50+. Discover the PURELEI BEAUTY skincare routine that suits you and get a radiant complexion.
Your Summer Style
PURELEI offers you a comprehensive selection of summer must-haves that perfectly complement your summer wardrobe and personal style. From jewelry to clothing to sun protection – at PURELEI, you'll find everything you need for the sunny season. Get inspired and make your summer unforgettable with PURELEI.